You’ve got big things to say, a bold and important message to share and you’ve just made the exciting decision that starting a podcast is the way you’re gonna do it.

Let us be real here and say that starting a podcast isn’t for the faint-hearted. You’ve got to be willing to get vulnerable, be committed to the long-term, get excited about learning a helluva lot of lessons along the way, and want to build not “just” a podcast, but a BRAND.

We turn brands into podcasts, newbies into confident hosts + listeners into super fans.

Ready to go big or go home? Looking for a one-stop-shop for EVERYTHING you need to create and launch a podcast? The Whole Shebang podcast launch is where it’s at.

The Whole Shebang

This isn’t “just” a podcast launch package - this is our all-in-one experience for your podcast debut and beyond as you join Kollective Clubhouse (monthly podcast management) to launch and scale your brand new show and give you all of the coaching support to start your journey as a confident host.

The Whole Shebang podcast launch is for hosts like you who are ready to dive into the world of podcasting with a BANG and have an experienced team of podcasting pros help with every single aspect of your show.

It’s basically like hiring a Podcast Producer, Launch Pro, Graphic Designer, Copywriter, Project and Podcast Manager, AND a Coach and Marketing Strategists - all in one. You’re literally hiring US, and getting it ALL.

the ultimate PODCAST LAUNCH

Podcast Launch Support

We don’t just give you a task checklist and send you on your way - no siree bob. And we also aren’t only focusing on your podcast launch here. This is where we support you in creating the habits and gaining the confidence to become a great podcast host by providing you with the knowledge of not only WHY we do things, but HOW. You’re learning a heck more here than just how to “launch a podcast”. You have us in your back pocket to support you whenever you need us.

1:1 support and coaching for any questions, guidance, brainstorming and feedback during and after your launch.

1-hour video content creation session before the launch of your podcast where we’ll go through all of your ideas for podcast episodes and brainstorm together so that you have a nice runway of episodes in the bank before go-time.

Podcast Launch Hub access providing you with the A-Z on everything podcasting, podcast marketing, content creation, podcasting equipment, tech support, tips and tricks to podcast like a pro, through to consistency and longevity of your show.

Podcast launch workflow created in Asana. It's a project management checklist that works in unison with the Podcast Launch Hub to make sure that you understand each step of your podcast launch and you feel empowered to make important decisions along the way using the information that we provide you. The Podcast Launch Workflow will make sure that we are on-track and everyone is doing their part in the creation of your show.

Brand Building + Design

The numero uno step in starting a podcast is building a brand. For many hosts, new and established, this step is often overlooked. We want you to build solid foundations for your show and be super clear on why your podcast exists, who it’s created for, what value you will bring to others, and your podcasting vision and goals. From here, we can create a visual identity that matches and will have your ideal listener saying HECK YEAH, this is the show for me.

Brand building Support to help you get clear on your brand messaging and have everything written into a Brand Strategy Guide to help you create content, stay consistent, and keep that motivation coming.

Visual Brand Identity Style Guide to help give your podcast a clear, cohesive and consistent style from day one (includes suggestions for colours, fonts, and layouts)

Podcast cover art and logo design so your show can stand out EVERYWHERE. Two concepts are showcased in a Brand Concept Presentation so you can see them in action and select which one you’re vibin' with most.

Source and purchase your podcast theme music using our go-to online music library. We do the lookin’ and provide you with up to 10 track options for you to choose from. Once you’ve found a winner, we purchase and provide you with the licensed music.

Social media template designs are created for you so that you have everything you possibly need to promote your podcast episodes from the get-go. This covers audio and video snippets, episode drops, story graphics and Reel covers, and Pinterest graphics (optimised for IG, TikTok, YouTube, newsletter, and blog posts).

Production + Distribution

Your brand strategy has been created - check. Your visual branding is spot on - check. Now, it’s time to get everything set up on the backend so you can start releasing episodes and your ideal listeners can find you.

Podcast show description that touches on your brand messaging and makes it super clear to your ideal listener that this show is about to become their #1 fav.

Podcast hosting setup where we set up the backend of your podcast in your chosen podcast hosting platform (monthly subscription not included in the package).

Submit your podcast to the directories such as the big dawgs - Apple Podcasts, Spotify and a bunch of other podcasting platforms where your ideal listener can find you and tune in for every episode.

Audio editing of your recorded intro, outro and ad tracks so that you have everything professionally edited ready for use when your podcast launches.

Production of your trailer episode such as audio editing, distribution, show notes, and 2 promo snippets (choice of audio or video). Your trailer episode is a short couple-minute episode that will be released before your first episode drops.

Launch Day Episodes

Detailed audio editing and adding of audio tracks (intro, outro, music and ad breaks).

We’ve included two podcast episodes in this package that will be released on your podcast launch day so that literally EVERYTHING is done for your podcast launch so you can sit back and wait for those raving reviews. The below inclusions are per episode.

Show notes created for each episode including links and CTA's.

Distribution of your launch day episodes through your podcast hosting platform.

AI-generated transcription of each episode which is uploaded to some hosting platforms.

Episode promo static graphics (2) optimised for your Instagram feed and stories, email newsletter, or website to promote your launch day episodes.

Promo snippets (choice of audio or video) (2) optimised for Instagram reels or stories, TikTok and YouTube Shorts with either audio or video background and captions.

Kollective Clubhouse

The Whole Shebang podcast launch package includes your spot in our exclusive podcast management club, Kollective Clubhouse and with that you get ALL of these goodies from workflows, schedules, trackers, templates and folder setup so that we’re organised, everything has a place, and you can find what you need, when you need it.

Production schedule in Asana for the planning of your upcoming episodes, release dates, podcast scripts and storyboarding, and getting ideas out of your brain.

Management Workflow in Asana where new episodes are assigned to the team, where we communicate and where we keep track on the progress of each episode.

Monthly stats tracker in Asana to keep an eye on how your show is tracking, what trends we’re seeing, what is working well, and what we can try instead.

Podcast guest questionnaire, recording checklist and guest tracker in Asana designed for your brand to make sure that you look profesh when pitching to feature guests on your podcast and to make sure that you have all of the information you need to prepare, record and promote the guest episode.

Podcast HQ Google Drive folders setup and organisation to make sure that everything to do with your podcast from new and past episodes, branding, promotional materials, show notes and transcriptions, audio tracks, theme music… the list goes on. It all lives right here.

Show notes template that is used for each podcast episode with a collection of links, call-to-actions, work and phrase bank and guest deets so each episode is consistent and information found in one place.

OR

It’s not that you can’t have it all - you just know that you don’t need it. What you do need is expert support for your podcast launch with workflows, organisational wizardry, and all the production you could need to get your show out into the world. If you know you have the visual branding and ongoing management sorted, then this is the package for you.

Collab Podcast Launch

Launch Support

PODCAST LAUNCH HUB
PRIVATE SUPPORT + COACHING
1-HOUR PODCAST STRATEGY SESSION
1-HOUR CONTENT CREATION SESSION
VIDEO AND AUDIO TUTORIALS
ADDITIONAL SUPPORTIVE MATERIALS

$1,250 AUD

Organisation

PODCAST PRODUCTION SCHEDULE
PODCAST MGMT WORKFLOW
MONTHLY STATS TRACKER
PODCAST HQ FOLDERS
SHOW NOTES TEMPLATE


Production + Distribution

SOURCE + PURCHASE THEME MUSIC
EDIT INTRO + OUTRO TRACKS
EDIT + PUBLISH TRAILER EPISODE
TRAILER EPISODE SHOW NOTES
PODCAST HOSTING SETUP
SUBMIT PODCAST TO DIRECTORIES

ONCE-OFF PAYMENT

Gimme the freebie

The numero-uno step in starting your podcast. Get super clear on your podcasts branding, foundations and identity.

Podcast
Brand Strategy
Workbook

Welcome friend! Pull up a seat and stay for awhile. Dream bigger. Do bigger.

Yo, we're Kollective Playground.

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